Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results for targeted keywords. Usually, the earlier a site is presented in the search results, or the higher it "ranks", the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.
As a marketing strategy for increasing a site's relevance, SEO considers how search algorithms work and what people search for. SEO efforts may involve a site's coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully spidering a site. Other, more noticeable efforts may include adding unique content to a site, ensuring that content is easily indexed by search engine robots, and making the site more appealing to users. Another class of techniques, known as black hat SEO or spamdexing, use methods such as link farms and keyword stuffing that tend to harm search engine user experience. Search engines look for sites that employ these techniques and may remove them from their indexes.
Friday, January 11, 2008
Search engine optimization
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Internet has been and will be one of the prime sources for drawing a large portion of the market. SEO provides the excellent way to reach to the market without the bounds of recession and location. SEO helps popularize your product in such a sluggish economy. And internet marketing can outstand traditional and comparatively costlier marketing. Online marketing can lead your company to never-before-thought heights. The internet marketing provides the new horizon to the marketing ideas. Companies like www.SEOland.org and www.medicalwebexperts.com are the pioneers in the web design world. These companies help ameliorate the publicity and indirectly your profit scale.
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